That worth is barely decrease than the $24.50 per sq. foot worth Shopper Reviews had mentioned Tesla would want to satisfy to compete with asphalt roofs, as soon as financial savings from electrical energy payments had been factored in over the roof’s anticipated lifetime.
Many had expressed skepticism that Tesla’s product could be as inexpensive as the corporate claimed. However after the discharge of the pricing, Tesla shares closed up greater than 1 % Wednesday.
Tesla mentioned it’s releasing the primary two kinds of the glass tiles — “black glass clean” and “textured” variations — out of the 4 deliberate kinds the corporate has proven off to the general public.
A curved, reddish “Tuscan” type and a mode that resembles slate rock tiles are anticipated “in early 2018,” based on Tesla.
The shingles have three layers — a high-efficiency photo voltaic cell, a specifically designed movie to masks the cell from viewers on the bottom, and a high layer of tempered glass. Tesla has mentioned it is going to promote the roof alongside different merchandise, resembling its Powerwall wall battery.
The product will come “with a guaranty for the lifetime of your own home, or infinity, whichever comes first,” the corporate mentioned in a weblog put up.
Tesla CEO Elon Musk had introduced on Twitter Wednesday morning that Tesla would start promoting its photo voltaic roof tiles. Musk has beforehand mentioned that he needed to do for solar energy what Tesla was making an attempt to do with electrical vehicles — develop an alternative-energy product that will rival or exceed standard ones in attractiveness and utility.
Nevertheless, the information comes throughout an fascinating, even attempting, time for some U.S. photo voltaic corporations. A current report from GTM Analysis mentioned the second half of 2016 confirmed the primary vital decline for U.S. photo voltaic corporations.
For Tesla, one of many apparent boundaries to attaining that’s value. Beforehand, Shopper Reviews had decided textured glass tile photo voltaic roof ought to value not more than $73,500, together with set up, to be aggressive with an asphalt roof. That worth elements within the about $2,000 a yr a family would save on electrical energy payments in a few of the nation’s extra favorable photo voltaic markets, resembling California, Texas and North Carolina.
The corporate additionally created a “Photo voltaic Roof calculator” that enables prospects to gauge the price of an set up. Tesla plans to supply financing in late 2017, however within the meantime, prospects can finance with a private mortgage, a house enchancment mortgage, a house fairness line of credit score, or a second mortgage.
Whether or not there may be demand for a photo voltaic roof nonetheless stays one thing of an open query.
“I do suppose that that is going to be aggressive in particular geographic areas, primarily based mostly on prices of electrical energy,” mentioned ARK Make investments analyst Sam Korus, in an interview with CNBC. “The truth that they’re beginning in California makes excellent sense, since you’ve got lots of solar and excessive power prices.”
Tesla’s current determination to scrap the door-to-door gross sales frequent within the photo voltaic power trade additionally could find yourself serving as a bonus, Korus mentioned. “One of many largest hindrances to residential photo voltaic was the price of promoting it and putting in it, so eliminating that door-to-door gross sales drive is certainly a step in the appropriate course.”
For now, Tesla is taking orders on-line, however the firm has mentioned earlier than that it plans to supply photo voltaic merchandise in its shops as effectively. Prospects coming to the shops to purchase vehicles are conceivably already inclined to contemplate putting in photo voltaic panels on their houses.
Tesla will not be the primary firm to aim a photo voltaic panel that’s built-in right into a roof, and up to date historical past is plagued by failures, mentioned Raymond James analyst Pavel Molchanov, in an e mail to CNBC.
He mentioned corporations resembling Vitality Conversion Gadgets, Ascent Photo voltaic, Solarion and MSK had been all constructed on the anticipation that demand for “building-integrated photovoltaics” (BIPV), an trade term for such merchandise, would surge.
However demand didn’t surge. Vitality Conversion Gadgets was liquidated, Ascent Photo voltaic is buying and selling at round 1 cent per share, Solarion was acquired in chapter, and MSK was purchased by Suntech, which later went bankrupt, Molchanov mentioned.
Molchanov additionally mentioned that Tesla’s disclosed numbers are “rule of thumb estimates” that must be taken with a grain of salt. Prices will all the time differ relying on the precise roof — which Molchanov mentioned is true of rooftop photo voltaic usually.
Additionally, he added, Tesla’s numbers are projections that should be up to date as soon as precise manufacturing and set up begins.
“Once more, taking into account how lackluster BIPV adoption has been traditionally,” he mentioned, “at this level I would not anticipate vital gross sales till 2020 or so.”