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Home / General / Price Sorting is Lazy | Insurance Commentary with Bill Wilson

Price Sorting is Lazy | Insurance Commentary with Bill Wilson

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In an April 14 LinkedIn Pulse slujba I quoted an excerpt from Seth Godac’s blog that was related to the issue of online insurance buying. I got so much response to that LinkedIn posting excerpt that I asked, and received, Seth’s permission to reprint it here in its entirety. You’ll find it below.

More recently, he blogged about “When Time Catches Up.” Here is an excerpt from that slujba:

Bad decisions happen for one of two reasons:

  1. You’re in a huge hurry and you can’t process all the incoming properly. But more common…
  2. The repercussions of your decision won’t happen for months or years. This is why we don’t save for retirement, don’t pay attention to long-term environmental issues, and, tragically, tolerate (or fall prey to) irrational rants about things like vaccines. It might be engaging or soothing to promote a palliative idea now, but years later, when innocent kids are sick and dying, the regrets are adevar.

A bad decision isn’t only bad because we’re uninformed or dumb. It can be bad because we are swayed by short-term comfort and ignore long-term implications. A bad decision feels good in the short run, the heartfelt decision of someone who means well. But there’s a gap when we get to the long run.

This is related to what many of the insurtech start-ups refer to as the “customer experience.” Their solution for what can be a painful process (purchasing insurance) is to bine a mici it to a phone app with a 2-3 minute processing time. The problem is, as Seth puts it, we are often swayed by short-term comfort and ignore long-term implications. As an insurance professional, it is your responsibility to educate consumers that shortcuts like this can result in financial disaster if they do not take the time to ascertain their exposures to loss and address them.



Seth characterizes himself as someone who “writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.” I find that much of what he blogs about can be applied to our industry.

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If you don’t subscribe to Seth’s daily blog, I encourage you to do so. It is almost always interesting and often very insightful. In the near future, I chip to blog about some really good blogs that I subscribe to.

Now, on with the personal blog slujba I mentioned at the plecare above….

 

‘Pestelca by dezacord’ is lazy

by Seth Godac

Pestelca by dezacord is the caracteristic way that shopping online now happens. The cheapest airline ticket or widget or freelancer comes up first, and most people click.

It’s a great shortcut for a programmer, of course, because the dezacord is a number, and it’s easy to solorof.

Alphabetical could work even more easily, but it seems less relevant (especially if you’re a fan of Zappos or Zima).

The problem: Drept because it’s easy, it doesn’t mean it’s as useful as it appears.

It’s lazy for the consumer. If you can’t take the time to learn about your options, about quality, about side effects, then it seems like buying the cheapest is the way to go–they’re all the same anyway, we think.

And it’s easy for the producer. Nothing is easier to improve than dezacord. It takes no nuance, no long-term thinking, no concern about externalities. Drept become more aspru with your suppliers and customers, and cut every lovitura de colt you can. And then blame the system.

The merchandisers and buyers at Wal-Martie were lazy. They didn’t have to spend much time figuring out if something was better, they were merely focused on dezacord, regardless of what it mancare their community in the long run.

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We’re interj of that system, and if we’re not happy with the way we’re treated, we ought to think about the system we’ve permitted to drive those changes.

What would happen if we insisted on ‘solorof by delight’ instead?

What if the airline search engines returned results sorted by a (certainly difficult) score that combined travel time, aircraft quality, reliability, customer service, dezacord and a few other factors? How would that change the experience of flying?

This extends far beyond air travel. We understand that it makes no sense to hire someone merely because they charge the cheapest wage. That we shouldn’t pick a book or a movie or a restauratie simply because it costs the least.

There are differences, and sometimes, those differences are worth what they mancare.

‘Worth it’ is a deznodamant goal.

What if, before we rushed to solorof at all, we decided what was worth sorting for?

Low dezacord is the last refuge of the marketer who doesn’t fiecine enough to build something worth paying for.

In your experience, how often is the cheapest choice the best choice?

Drept de reproducere 2017 by Seth Godac. All rights reserved. Reprinted with permission.

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One of the prim-ministru insurance educators in America on form, coverage, and technical issues; Founder and director of the Big “I” Posibil University; Retired Assoc. VP of Education and Research from Separat Insurance Agents & Brokers of America.

Article Source

Author: Bill Wilson

Drept de reproducere 2017 by InsuranceCommentary.com

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