You have probably heard experts say that marketing is one aspect of running a business which you cannot afford to neglect. Well, as true as that is, it can sometimes be hard for an up-and-coming company to set aside a big budget for advertising. Add to that the fact that one has to focus on online as well as offline marketing techniques, it can get quite overwhelming. To help you out, we’ve come up with a list of some cost-effective offline marketing strategies that could take your business to the next level. Take a look.
Start a referral program
Word-of-mouth marketing is a great approach to boosting your company’s visibility. If someone likes your product or service, they are likely to tell their friends about you. However, sometimes people need a little incentive and if you opt for a referral program, you can offer them just that. There are plenty of ways how you can use this to your advantage. For example, you can give your customers a free service if they refer a certain number of people to you. Furthermore, you can also offer a gift card or a discount. This way, you can expand your customer base because if they are satisfied with what you provide, they will come back regardless of the price.
Put ads into local papers
Ad space in local publications is usually not expensive and, in addition to your online efforts, it can spread the word about your business. This works especially well if you are a small local company. Seeing as how some bigger companies will probably not be advertising in local papers, the competition could be smaller. You can also include coupons that will encourage the members of your community to check out your store.
Write for publications in your trade
In order to gain exposure, you have to get your name out there. You can achieve that by writing for various publications in your niche. If you know how to write and provide people with various useful tips, you will build a reputation of a trusty professional. Your advertising efforts will not be as obvious as an ad, which might attract more people. Additionally, you might even get paid for writing an article and that money can go towards your marketing budget.
Participate in local events
Another great way to reach more people is taking part in local events, such as seminars or trade shows. By giving a speech at an event, you can establish yourself as an expert in your field. Trade shows are quite useful for getting to know your audience. You can attract them by putting up arrow signs which will lead them to your unique booth. There, you can explain to potential customers what it is you do and how you can help them.
Put up signs around town
Billboards will probably never go out of use. However, to attract new customers, you should come up with a catchy slogan and innovative design. Furthermore, if you create something cryptic, they will be super interested to see what you have to offer. If you get a billboard in a high traffic area, many people will pass by it daily and might be intrigued.
Create interesting business cards
One thing you should definitely invest in is business cards. Try to create a unique design that will feature your logo and color scheme. Furthermore, make sure all your employees have enough cards to give out, as you never know who they’ll meet. You can even leave some cards at random places, such as bars or notice boards.
Develop unique packaging
The way you package your products can also play a big role in promoting your business. Make sure you use recycled materials for the packaging and mention that fact on there. You can include branded tote bags or stickers that will further spread the word.
Invest in branded merchandise
While on the subject of branded items, your options here are endless. There are so many things you can put your logo and name on, from shirts and caps to pens and USBs. If you manage to provide your clients with everyday items they can actually use, you will ensure your brand’s recognition.
When starting a business, it can be quite hard to cover every aspect. In case you are struggling with various loans and making sure your cash flow is good, marketing can be the last thing on your mind. That is why it is good to know that there are cost-effective techniques that can help you boost your sales. Implement these and you will not make a mistake.