When it comes to beauty product packaging, you’ll find plenty of options out there. From cardstock to Kraft and thick paperboard, the options to create custom cosmetic boxes are almost limitless. You can choose your favorite shape, size, style, and color to set them apart from the rest. But that’s not the only factor you should be considering when designing tailor-made cosmetic boxes. You also need to make allowance for factors such as how your cosmetic boxes wholesale supply will look with your brand name and logo on it.
Beyond this, here’s what you need to know about packaging before taking your next big step.
Varying Packaging Materials
Whether you choose to go with the custom sleeve box, rigid container or typical lightweight box, you have to select between cardboard, paperboard or cardstock packaging materials. Since more and more customers are becoming more environmentally conscious, it’s essential to opt for a solution that creates a positive image of your brand.
Custom Cosmetic Boxes
Custom packaging is one of those considerations you have to allow for when selecting a Cosmetic Box Packaging option for your beauty product. These are most sought after packaging solutions as they help brands to distinguish their products from the competition. Plus, it gives them the freedom to choose their material and printing options by bearing their budget in mind. In case, you want to give it an extravagant touch there are infinite options to spruce up your beauty packaging.
For instance, using silk screening, custom labeling, raised ink, UV coating or debossing you can give your boxes a luxurious feel without losing control over the entire appearance. Though most packaging companies such as The Legacy Printing require a minimum order, you can request a sample. It will allow you to be 100 percent sure that your cosmetic box packaging looks exactly the way you want them to be.
After all, you may end up investing a huge amount in those Cosmetic Box Packaging. This means any changes or possible issues with your company name, logo or features can not only tarnish your reputation but also hurt you monetarily.
Stock Beauty Product Packaging
In comparison to custom packaging, ordering stock boxes is way too easy. These boxes are readily available and can be shipped in large quantities. And just as with any other item, the more you order, the less it will cost you. This also points towards the fact that they have a quick turnaround and shipping period, which means you can have them delivered in time even if you the order was placed at the last moment.
Since these boxes aren’t personalized, it’s easier to place your order with different companies should you wish to cut ties with your current supplier. However, you can customize the stock containers by pasting your brand logo and label to make it yours.
Sustainable Packaging Options
We exist in an era where one cannot simply ignore the significance of environmentally friendly packaging. It’s the preferred choice for conscious customers who are seeking quality packaging for their beauty products. This brings us to the most important question: Is it a fruitful investment?
Yes, it helps reduce your carbon footprint as it lowers the consumption of natural resources and the use of harmful materials such as plastic. And people prefer brands that focus on environmental goals than just financial goals. Most of all, lighter packaging reduces your transportation and packaging costs.
This type of packaging can be used for a variety of purposes. The material is not only eco-friendly but is also beneficial once it serves its purpose. To top it off, it portrays the positive image of your brand as it reflects that you are a responsible firm and your business really cares about the environment.
Evaluate Sustainable Packaging
If you have decided to go with green packaging, be sure to consider all the aspects and not just the transportation cost and environmental impact of production. You must conform to the FTC Green Guides once decided to use the packaging as a part of your marketing campaign. You should double-check the wording and presentation of your claims. Else, it can get you into serious jeopardy.
To avoid a misunderstanding, evaluate your sustainable packaging solution carefully. In case, you think you cannot handle this, then it’s better to hire a reputable packaging partner in the United States who can handle it for you. While you can focus on what you do the best—your cosmetic business.